Privacy policy

PRIVACY POLICY

Last Updated: September 7, 2026

This Privacy Policy describes how VB BUSINESS LLC, doing business as Marsalla Brand (“Marsalla Brand,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information when you visit, use our services, make a purchase from Marsalla Brand, communicate with us, or otherwise interact with our online store (collectively, the “Services”).

Our store is powered by Shopify, which enables us to provide our products and Services to you.

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. BUSINESS INFORMATION

Business Name: VB BUSINESS LLC
Store Name: Marsalla Brand
Business Type: Single Member LLC
Business Address: 150 Washington Avenue, Santa Fe, NM 87501, United States
Customer Support: support@marsallabrand.com

For questions or requests concerning this Privacy Policy or your personal information, please contact us at support@marsallabrand.com.

2. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with our Services.

Information You Provide Directly

When you place an order, create an account, contact us, subscribe to communications, or otherwise use our Services, we may collect information such as:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order and transaction information

  • Account information

  • Customer service communications

  • Product reviews or other content you voluntarily submit

  • Marketing and communication preferences

Payment Information

When you make a purchase, payment information may be processed by Shopify and/or third-party payment providers.

Depending on the payment method selected, payment information may include credit or debit card details, billing information, payment account information, or other information necessary to complete the transaction.

We generally do not directly store complete payment card numbers. Payment information is processed by the applicable payment provider according to its own security and privacy practices.

Information Collected Automatically

When you access or use our Services, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Device identifiers

  • Referring URLs

  • Pages viewed

  • Products viewed

  • Shopping cart activity

  • Checkout activity

  • Date and time of visits

  • Interaction with advertisements

  • Approximate location derived from IP address

  • Other information regarding how you interact with our Services

We and our service providers may collect this information through cookies, pixels, tags, software development kits, local storage, and similar technologies.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information for legitimate business and commercial purposes, including to:

  • Process and fulfill orders

  • Process payments

  • Deliver products

  • Provide order confirmations and shipping updates

  • Manage returns, refunds, exchanges, and cancellations

  • Provide customer support

  • Maintain customer accounts

  • Communicate with customers

  • Detect, investigate, and prevent fraud or unauthorized transactions

  • Protect our customers, business, website, and Services

  • Improve our website, products, advertising, and customer experience

  • Analyze website traffic and customer behavior

  • Personalize content and product recommendations

  • Measure advertising and marketing performance

  • Send marketing communications where permitted by applicable law

  • Comply with legal, tax, accounting, regulatory, and contractual obligations

  • Establish, exercise, or defend legal claims

  • Enforce our policies and Terms of Service

We may also use information for other purposes disclosed to you at the time of collection or with your consent where required.

4. SHOPIFY

Our online store is hosted and powered by Shopify.

Shopify processes certain personal information in connection with providing its platform, infrastructure, checkout, security, analytics, and related services.

Information you submit through our store may therefore be processed by Shopify and its service providers.

Shopify may process personal information in countries other than the country in which you live.

For more information about Shopify's privacy practices, please review Shopify's applicable privacy documentation at:

https://www.shopify.com/legal/privacy

5. COOKIES AND SIMILAR TECHNOLOGIES

We and third parties working on our behalf may use cookies and similar technologies to operate and improve our Services.

These technologies may be used to:

  • Keep the website functioning properly

  • Remember preferences

  • Maintain shopping cart functionality

  • Facilitate checkout

  • Understand website usage

  • Analyze performance

  • Prevent fraud

  • Measure advertising effectiveness

  • Personalize content

  • Provide relevant advertising

Some cookies are necessary for our website to function, while others may be used for analytics, personalization, or advertising.

Depending on your location and applicable law, you may have the ability to manage certain cookie and privacy preferences through our website's privacy or cookie controls.

You may also configure your browser to block or delete cookies. Blocking certain cookies may affect the functionality of our Services.

6. ADVERTISING AND ANALYTICS

We may work with advertising, analytics, and marketing providers to understand how customers use our Services and to advertise our products.

These providers may use cookies, pixels, APIs, and similar technologies to collect information about interactions with our website and advertisements.

Depending on the tools enabled on our store, these providers may include platforms such as:

  • Google

  • Meta

  • Shopify

  • TikTok

  • Other advertising, analytics, attribution, and marketing providers

Information may be used to measure advertising performance, create audiences, personalize advertisements, perform attribution, and improve marketing campaigns.

Certain U.S. privacy laws may characterize some forms of targeted or cross-context behavioral advertising as a “sale,” “sharing,” or “targeted advertising.”

Where applicable, we provide consumers with the ability to exercise legally required opt-out rights.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our Services.

These parties may include:

Service Providers

Companies that provide services on our behalf, including:

  • Shopify

  • Payment processors

  • Shipping and logistics providers

  • Warehousing and fulfillment providers

  • Customer support providers

  • Email and communication providers

  • Website hosting and technology providers

  • Fraud prevention and security providers

  • Analytics providers

  • Marketing and advertising providers

  • Professional advisers such as accountants, attorneys, and consultants

These providers may process personal information as necessary to perform services for us.

Business and Legal Purposes

We may disclose information:

  • To comply with applicable laws, regulations, court orders, subpoenas, or other lawful requests

  • To protect our legal rights

  • To investigate fraud or security incidents

  • To enforce our agreements and policies

  • To protect customers or other individuals

  • In connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction

We may also disclose information when you direct us to do so or provide consent.

8. SALE, SHARING, AND TARGETED ADVERTISING

We do not sell personal information for money in the traditional sense.

However, some U.S. state privacy laws define “sale” or “sharing” broadly enough that certain disclosures of personal information for advertising, analytics, or cross-context behavioral advertising may qualify.

Where required by applicable law, eligible consumers may request to opt out of:

  • The sale of personal information

  • The sharing of personal information for cross-context behavioral advertising

  • Processing of personal information for targeted advertising

Where available, these preferences may be managed through the privacy controls provided on our website or by contacting us at support@marsallabrand.com.

We will process qualifying requests in accordance with applicable law.

9. MARKETING COMMUNICATIONS

If you subscribe to our marketing communications, we may send you promotional emails or other marketing communications in accordance with applicable law.

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our marketing emails.

You may still receive non-promotional communications that are necessary to manage your orders, account, transactions, customer support requests, or other aspects of our relationship with you.

10. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The appropriate retention period may depend on factors such as:

  • Whether we need the information to provide our Services

  • Our relationship with you

  • Legal and regulatory requirements

  • Tax and accounting requirements

  • Fraud prevention

  • Dispute resolution

  • Contractual obligations

  • Establishment or defense of legal claims

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

11. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, electronic transmission, storage system, or method of processing information can be guaranteed to be completely secure.

You should therefore use appropriate care when transmitting personal information online and protect your account credentials where applicable.

12. CHILDREN'S PRIVACY

Our Services are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 in violation of applicable law.

If you believe that a child has provided personal information to us improperly, please contact us at support@marsallabrand.com so that we can review the matter and take appropriate action.

13. U.S. STATE PRIVACY RIGHTS

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Request confirmation of whether we process your personal information

  • Request access to personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Obtain a portable copy of certain personal information

  • Opt out of certain sales of personal information

  • Opt out of certain sharing for cross-context behavioral advertising

  • Opt out of targeted advertising

  • Opt out of certain profiling where applicable

  • Limit certain uses or disclosures of sensitive personal information where applicable

  • Appeal certain decisions regarding a privacy request where applicable

The availability and scope of these rights vary depending on your state of residence and applicable law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), subject to applicable thresholds, definitions, limitations, and exemptions.

Where applicable, California residents may have rights concerning access, correction, deletion, portability, and opting out of the sale or sharing of personal information.

We do not knowingly sell or share the personal information of consumers under 16 in circumstances requiring affirmative authorization under California law.

14. HOW TO EXERCISE YOUR PRIVACY RIGHTS

To submit an applicable privacy request, contact:

Email: support@marsallabrand.com

Mail:
VB BUSINESS LLC
150 Washington Avenue
Santa Fe, NM 87501
United States

Please include enough information for us to understand and appropriately respond to your request.

We may need to verify your identity before processing certain requests. Verification may require us to request information reasonably necessary to confirm that you are the person associated with the relevant personal information.

Where permitted by law, an authorized agent may submit certain requests on your behalf. We may request proof that the agent is authorized to act for you and/or require you to verify your identity directly with us.

If applicable law provides a right to appeal our decision regarding your privacy request, you may submit an appeal by contacting support@marsallabrand.com and clearly identifying the request as a privacy appeal.

15. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

Residents of certain U.S. states may have the right to opt out of certain processing or disclosures considered a “sale,” “sharing,” or use for targeted advertising under applicable law.

Where required, you may exercise these rights using the privacy preference mechanisms available on our website or by contacting:

support@marsallabrand.com

We may also recognize legally required browser-based opt-out preference signals where applicable.

16. INTERNATIONAL USERS AND DATA TRANSFERS

Although VB BUSINESS LLC is based in the United States, our service providers may process information in other countries.

As a result, personal information may be transferred to, stored in, or processed in jurisdictions outside your state, province, or country of residence.

Privacy and data protection laws in those jurisdictions may differ from those in your jurisdiction.

Where required by applicable law, appropriate safeguards may be used in connection with international transfers of personal information.

17. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to websites, applications, payment services, social networks, or other services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

18. USER-GENERATED CONTENT AND REVIEWS

If you submit a product review, testimonial, photograph, comment, or other content intended for public display, the information you choose to provide may become publicly accessible.

Please avoid including sensitive or unnecessary personal information in publicly available content.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, legal requirements, or other operational reasons.

When we update this Privacy Policy, we may revise the “Last Updated” date at the top of this page and take any additional steps required by applicable law.

We encourage you to review this Privacy Policy periodically.

20. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

VB BUSINESS LLC
Marsalla Brand
150 Washington Avenue
Santa Fe, NM 87501
United States

Email: support@marsallabrand.com